Wisconsin Automotive & Truck Education Association
Driving the Training That Keeps You Running!
About Us
The Wisconsin Automotive & Truck Education Association brings like-minded transportation businesses, educational institutions, community organizations, and individuals together to create innovative solutions for increasing workforce opportunities in the transportation industry.
WATEA Info Flier 2025 WATEA Annual ReportOur Mission
To improve awareness of career pathways available within the transportation industry.
Our Vision
Strengthen member value and workforce impact
Our History
In the late 1990’s, a small group of business and educational leaders joined forces to save the Automotive Technician training program at a local technical college. Through this experience, the group discovered the power of their combined influence and, in 2000, the Wisconsin Automotive & Truck Education Association was formed. Since that time, businesses and organizations who might be competitors elsewhere have collaborated to achieve their shared goals of increasing transportation industry training opportunities.
In 2011, WATEA launched the Wheels to Work program to provide reliable vehicles to low-income employees. In 2019, Commute2Careers was created to give shuttle rides to new employees lacking transportation to work.
2022 Small Business of the Year (Charitable Non-Profit)
WATEA was honored to be recognized by the Greater Wausau Chamber of Commerce as the region's 2022 Small Business of the Year in the Charitable Non-Profit category.
Key Programs/Initiatives
Annual Events & Activities
